If you have happend to type best popunder networks into google then it could mean one of two things. One, you could be looking to build your traffic by using popunders to generate interest in whatever your site or business is about. Or two, you already have a very good site that is generating high volumes of traffic and you wish to monetise it further. This site is useful if you’re working with either desktop or mobile popunders, or both.
There is an element of concern when you first decide to add popunders to your site. They are not the most favoured of advertisements for your guests, the majority dislike them but are accustomed to them, in that way you can be assured they will clickly close the popunder down so they can continue to read your content. New guests to your site might not like it but you’ll only know by giving it a test and then checking your analytics to see how visitors have responded. If you see a dramatic increase in bounce rate then you will quickly realise that your readers aren’t keen on them and you should perhaps look at something else regards monetisation.
Popunders do have positives where revenue is concerned and you will find that you’ll earn higher CPM’s with popunders that you would with conventional advertising. If your site is of a certain niche and the popunder is related somewhat to that niche you could find you’ll get more visitors back to your site in the long run, even if they visit the popunder, you will know that they are keen on the niche you are writing about. Your main Geographical results can also play a part, especially if you’re offering a service in a certain country and the popunders are also related to that country, in which 99% of cases they will be if based on products.
One word of warning is that certain advertisers don’t like popunders and may ask to have their ads removed if you run them. Usually this will just be a warning but you must check with your current advertising networks whether they are okay with them. At the time of writing I believe Adsense aren’t too keen so do your checks thoroughly. It might make sense to remove some ads if the CPM’s of the popunders will beat your current deals.
If you are buying popunders to boost your traffic and hopefully sales then there are a few things to consider. You need to think about which page to popunder on the networks available. If you’re selling a product then it needs to have a good image, a good title and straight to the point as to what the product is, lots of writing or an unclear image and the popunder will be pointless, worthless, and a waste of money.
You need to also think about your budget and how much traffic you believe you will need to get a good ROI (Return On Investment). Buying 10,000 popunders may well cost just $10 but will that be enough views to have someone buy your product? Whilst on the subject of budget, some of the popunder networks mentioned here will have bidding systems in place where each popunder could cost anything from $0.001 to $0.30. The former is certainly very little but remember if bidding that amount you might not get the type of heavy numbers you are after. The latter is very high and that sort of price would be for very unique popunders on special sites with special Geo’s. Where CPM’s are concerned you’re going to be looking at anywhere between $1 – $30 per thousand pops.
Another important thing to check is making sure you manage your budget correctly and put daily limits on them. I’ve had examples where this was not done and before they knew it their credit card was maxed out in a couple of hours! Start fo slow with a few thousand per day and then increase or decrease depending on how you feel results have gone.
Also remember that each country is different. A Swedish man living in Sweden might not speak English and if he sees your popunder displaying the latest “UK Only Mobile Phone” deal, all in English, he’s not going to be interested so be sure to target your market correctly. This is obviously not always the case, a lot of countries have English as thier second language so things could look bright but please do your homework for the best results.
That’s about it for pointers at the moment. Below we’ve listed the best popunder networks that we have found to be the best both as a publisher or advertiser. We recommend any of the following but also suggest you try two or three at the same time and study your analytics to see which is performing best. We say at the same time as different weeks, different months can change things somewhat.